I'm Amy Thomson and I've been a manager in the music business for 20 years. Across my career I have worked with many artists in a variety of roles. From Swedish House Mafia to Kanye West, from DJ Snake to Gorillaz. So many people who come and intern for me complain of the lack of courses in the overall know how of the music business. Even if to help people choose a more long term course, there is a lack of courses which cover all the bases and allow you to choose an area you may want to focus in.
This course will run for 5 days and cover classes in multiple layers of the music business with a text book provided.
This will not be 5 days of talks by people already in top jobs. This is a series of classes covering a wide range of what you need to know to to get started. Some special people might pop in (!) but this is not for you to hear about other's success, this is for you to learn what you need to be more successful than they are...
All proceeds of the course will be going to mental health charities which will be announced before the course begins.
Support will be given during the course on specific queries wherever possible.
Places are limited. Sign up, and you will receive a newsletter in 7 days time with the full fee information, sign up, payment terms and a way to apply for one of ten free scholarship places.
Subjects covered will include :
Managing Artists and their development for real long term careers
Agents
The Law, what you need to know.
Royalties. Understanding what you are owed and how you get paid.
Master Ownership and Management
Protecting yourself. Trademarks, Domain Names and Registering your work.
Planning a record release. Timeline guidance.
Who do you need on your team and what do you pay them
Marketing. A deep dive into marketing from social media to world tours.
Radio and TV
Branding
Touring. Booking a show, building a show, paying for a show, ticket sites and budgets.
Image and Brand Deals
Accounting. Who helps you and what do you need to do.
Global Markets. The world is a big place, how you access global platforms.
Management Contracts, what are your rights as a manager or as an artist.
Publishing
Syncing
Terminology...what do all those long words and processes actually mean
Film and Video
YouTube, content creation and getting your artists paid for their content.
And much more.
